Website brief..

On 25 May 2011, at 14:21, Ben Edmonds wrote:

Hi Ollie,

I have been advised to contact you in regards to a website design. This website will be used to help promote my personal services in the music scene, aswell as a promotional CD I will be releasing featuring myself and MC Keyes and tracks from our record label.

From the website I would require;

1. CD Release and Download Information
2. Artist Booking Information
3. Track clips / Download and Purchase Links
4. Pictures
5. Social Network links
6. Record Label Information & External Links

Could you let me know if this would be possible to achieve?

Thanks, Ben

From: info@digitechmedia.co.uk Subject: Re: Brief ... Date: Wed, 25 May 2011 14:33:35 +0100 To: djbenxtreme@hotmail.co.uk

Good Afternoon Ben,

Thank you for your enquiry we can certainly help you out with your needs. What we would like to offer you is a full functional website incorporating everything you have requested. All of our websites come with a fully functional CMS (Content Management System). For our CMS we use Wordpress purely for the fact that there is lots of user friendly tutorials online which makes after care of your website a lot easier and less expensive in the long run.

The website would be laid out in a blog template with the option of unlimited pages so you can expand your site to suit your needs in the future.

If you would like to proceed with this please could you email a small design brief including style of site and colours to be used. Also any logos that you want to be used can you send those over to.

Hope to hear back from you soon.

Ollie Brown

Digitech Media.

Thanks Ollie, that all sounds perfect for what I will require.

With regards to the design brief, I think bold colours that will stand out. Such as electric blue and yellow, with a black background.

Style of site would be mainly pictures and link based, with the blog option you mentioned before to keep people updated with what is going on. As I initially want to use the website to help promote the release of the mix CD we are creating then I would like this to be the centre point of the page.

I will email you some logo's / pictures to be included now.

Thanks,

Ben

(Record Label Logo)

(Artist Pictures - Ben X-Treme)

(Artist Pictures - MC Keyes)

(Artist Pictures - Ben & Keyes)

(Example CD Artwork)

Mentor Feedback & Mix Evaluation ...

Mentor Feedback

I received the following mail in regards to my final audio mix.

"Ben sent me the mix as a .WAV file and I was very impressed with the finished product. The overall sound and quality is of a professional mix CD that you could expect to find on shop shelves. I will now look forward to seeing / hearing the final product.

Excellent work"

Own Evaluation

From the e-mail I received, I was very pleased to hear that my work was described as "professional quality".

I en-counted no major problems when working with the audio to create this mix. I am quite competent when using Cubase as a DAW so audio editing was quite simple for me to achieve my goals.

I have also sent out invites to people who may wish to attend the Confetti Showcase using the following link;

http://email.easymailing.co.uk/t/r-BBED2B3502297845

Action Plan (Will update at the end of the week)

• Finalise brief to send to website designer (Will be completed this week)
• Arrange studio time for MC to be recorded
• Discuss CD cover artwork
• CD duplication arrangements

Update ...

Website Update

Spoke to Ciaran (Mentor) and he has advised me to get in contact with 'Digitech Media' with regards to the web design and email them my ideas.

I will make initial contact today with the designer and send over a brief with my needs and requirements. This will also involve the artwork design for the finished CD product.

CD Update

I will be arranging studio time for next week at Confetti (hopefully in S214) to record my MC (Mc Keyes) so I can finalise the mix CD and master it.

Once this is finished I will be able to press the CD's ready for release.

iPhone App Update

I have decided not to pursue this idea further, initially it was a good idea to help promote my services but I think as I will not able to complete this on my own I shall just use the website to full-fill this need. Maybe in the future I will look into creating a suitable iPhone app based on the website content, but for now I will focus all my efforts into creating a professional release quality CD product.

Progress ...

Current Assignment Progress

Mix stage is now complete.

Digitally mixed in Cubase for optimum sound quality.

I will now export the mix as a .WAV file ready for vocals to be layered over the top. Once this is completed I will master the whole thing together.

Next Steps

• Arrange studio time for the end of this week / start of next week with MC.
• Sort out artwork and cover design
• Arrange website details

Initial proposal sign-off sheet.

Signed by Dan Livesey

Initial Proposal ...

Individual Assignment Proposal

Ben Edmonds - H102-C

Mentor - Ciaran Carmody

• Proposal

DJ / MC mix CD - Mixed, compiled, and mastered by myself.

MC will be recorded and added over the top.

The whole mix will be recorded and engineered by myself as artist promotional material.

Once completed the mix will be mastered and pressed with full artwork to coincide with the mix and record label. The completed mix cd will be used to promote the services of the artists on the CD, and also promote a record label I am involved in.

To complete the product promotion, I will also provide an online artist/label website & possibly an iPhone application that will be a copy of the website. These will consist of;

• CD Release Information
• Artist Booking Information
• Recorded Mixes
• Videos
• Track clips / Download links
• Pictures
• Social Network links
• Record Label information & external links

I will speak to my mentor who has experience in website design and event promotion to discuss if there will be any major issues with this and anything I should perhaps add. The website and possible iPhone application will be outsourced with a detailed brief of my ideas.

The reason to outsource this is due to the fact that I feel the website would need to also be of a professional and high quality to match that of the CD I will create.

• How My Proposal Will Meet The Criteria

The final mix CD will be an artist showcase product for promotional use in the music industry.

My proposal will meet the required criteria due to my current studio and mix knowledge. I feel I am able to work at a professional standard to create a commercially available product. From the examples on the brief, my proposal will involve;

“A commercial service or product related to music technology.”
&
“Studio based music production.”

From my proposal, the final product will also coincide with providing a service from said artists.

• Mentor

Ciaran Carmody - Long time personal friend who has a lot of website knowledge. Currently studying a IT degree at Sheffield University. Ciaran also has promotion expertise that will help me create my product and promote it online.

• Summary of Work

So far I have started compiling my mix CD, and contacted a webpage designer recommended by my mentor. I will upload a copy of my brief to the designer once initial communication has started with regards to content, design and ideas.

• Action Plan (Week commencing - Monday 16th May)

• Complete mix CD to a professional standard.
• Contact web designer to go over ideas / Artwork.
• Arrange studio dates for MC recording.